Gottschewski-Meyer, P. O., Lang, F., Steuck, P.-F., DiMaria, M., Schoormann, T., & Knackstedt, R. (2025). Configurations of Digital Choice Environments: Shaping Awareness of the Impact of Context on Choices. Wirtschaftsinformatik 2025 Proceedings.

Abstract. The impact of digital choice environments (DCE) on the choice process is still unexplored. This paper seeks to investigate the influence of DCE components on choice, and how DCE components interact with interventions that nudge users towards specific choices. Employing a configurational perspective, we explore whether the presence, position, and perception of DCE components have an impact on both choice and intervention effectiveness. We conducted an online experiment with 421 participants in a fictional e-commerce store in six different configuration instances and found that particularly the presence and position of DCE components influence user choices. We contribute to research and practice by shaping awareness of the interplay of DCE components and by highlighting the subtle yet impactful role of DCE configurations on user choices.

Keywords: Digital choice environments, digital interventions, configuration.