Target group
Here you will learn how to formulate a suitable target group for the project.
Specifying your target audience will help you tailor the project and advertising to fit your audience. In addition, knowledge of your target group can help you in your search for cooperation partners or financial support, because projects are sometimes funded for specific target groups. Please keep in mind that everyone can never be a suitable target group, but a target group can consist of very diverse groups of people. It is also important to note that – for all the similarities and differences within and between target groups – no clichés should be reproduced. Think diversely and reflectively.
What is the best way to proceed?
Formulate a brief two- to four-line description of your target audience. Just answer these three simple questions:
- Who benefits from the project?
- Who needs to be convinced of the content?
- Who is interested in your topic?
The following criteria can also help you to define the target group:
- Age group (e.g. children, teenagers, young adults, young parents, etc.)
- Gender (diverse, female or male)
- Place of residence (e.g. Hildesheim, district of Hildesheim, Hanover)
- Consumer behavior (e.g. trend-oriented, price-oriented, sustainability-oriented)
- Status (e.g. students, employed, pupils, senior citizens)
- Marital status (e.g. single, living in relationship(s), married).
- Special group affiliation (e.g., by departments, by hobbies, by religions).
Now you have concretely formulated your target group. Now, if you find that your target group is unfamiliar to you and you don’t know much about them, use a conversation with representatives of that group or an online search to learn more about their behavior and needs.